A Man With A Sales Brand – Meet Craig Elias…

Craig Elias, a recent guest on Uniqueness is Power (hear his interview), is a man with an unforgettable and unique personal brand.  He has fashioned this brand by creating distinctive terminology, positioning himself properly and taking controversial positions -  “Yes Virginia, there IS a silver bullet in sales!”

Since we were young in business - in fact, many times even before business – we’ve all been told “There’s no silver bullet to success.”  Craig Elias has made the fact that he found a silver bullet the crux of his personal brand.  To him, there’s a panacea, a magic elixir, and yes, a silver bullet – that he has seen and used - and it begins with timing. 

 

Now, while “timing” is not unique, it is the concept anyone can grasp that leads down the rabbit hole Elias has developed.  When timing is coupled with knowing on intrinsic levels who the customer is, where to find them and how to communicate from there, you have a sales training guru who is positioned like few others.  By the time you add in his specialized terminology he is way ahead of the game – and in the world of sales or sales training, a personal brand that stands out is essential.

 

Craig Elias works with sales people to show how to work with potential customers while they are in the window of dissatisfaction – helping you become the emotional favorite – and placing you in the game before selective perception takes over.  If all those terms italicized above seem foreign to you, you should explore the world and brand Craig has created, down to the term, Shift Selling, and see what the rage is about. 

 

If you want a full day’s seminar of material in less than 45 minutes, take the time to download this show and listen.  And then go to Craig’s signup page to gain his first chapter of the new book he’s working on when it is ready.  Then, after listening, if you think you should be talking to Craig – or think you can’t afford not to – give Craig a call at 866.744.7904 and please tell him the staff at Personal Brands Online sent you along to him.  Thanks!

 

Andy “Google Me” Greider is a marketing consultant and new business director with Carroll/White and radio show host of business growth solutions show, Uniqueness is Power. Andy is also Brand Manager with qAlias, plus he is a Self Promotion maven, serial entrepreneur, author, blogger, and inventor of the Gorelephant, first eImpressions and networthing.