It’s All About “Bility!”

Stability.  Findability.  Referability.  Credibility   – they all stem from having a great image online.  Being found consistently on page one makes you someone people can easily send clients to – and helps your actual standing with those clients and others who find you.

 

So, how’s your “bility?”  Have you checked lately?  Do you think it matters?  Do you want to have more success and expert status?  Do you know you need to become someone online? Do you know how important it is to position for the new ways in which people are both being searched for, found and judged?  (often without them even knowing it happened)

 

If this worries you or scares you, good – you’re grasping the depth and breadth of the situation!  (ever since I had to take depth and breadth classes at Penn State, I have yearned to use those words together in a sentence – at last!)  Seriously, though, there is so much risk to having old information, or bad information or no information out there about you that you have to be sure to lead with the best you can.

 

Most of the time, people simply assume they are not being looked for, unless perhaps they are looking for a job.  But simply, stop and ask yourself – “How do I find information when I am coveting new knowledge or old connections?”  Once you realize the answer is likely “Googling it.” your next questions almost has to be:  “What is my Google-ability?”  See, it really is all about “bility!”