The Most Cost Efficient Marketing – Let’s Break It Down

 

When you begin to look at the marketing you can do, especially during hard economic times, there are a couple of things you need to take into account.

 

(1)   What will this tool or service or plan do for me?

(2)   How much of my time will it take to set up?  Maintain?

(3)   How much does it cost?

(4)   What do I need to gain to recover my cost – and to profit?

(5)   If it is a service, can I do it cost efficiently myself?

(6)   How will this support my business plan?

(7)   How does this mesh with the other tools and services I use?

 

How is working on your personal brand the most cost effective, unified and ROI efficient move?  When you use QAlias – you really gain…let’s take it through the steps:

 

(1)   This service gets you page one presence on Google and Yahoo.  It also allows you to set up a communications tools, and allows you to become the easiest person on the planet to find.

(2)   Signup takes 10 minutes – adding your photo, bio and some bulletin content should take between 1-3 hours.  Maintaining the site is easy – if you’re ok with Word, you should be ok with this.

(3)   Sit down….wait for it…..this service is $9.95 a month or $119.40 a year.

(4)   For a real estate agent – sell one extra property.  For a network marketer – gain one new downline.  For a lawyer – bill one extra hour.  For an insurance agent – sell one more policy.  For almost anyone – gain one more referral.  This cost is amazingly inexpensive.

(5)   In this case, at $120 a year, if you charge $40 an hour, and work on your own Google AdWords campaign for more than 3 hours, or designing your site for the same time if you try to go that direction – this is now made more cost effective – plus it covers the click costs.  You really can’t do it this price efficiently.

(6)   If one of your goals is to grow your business long term, QAlias is there for you – giving you page one priority in a professional, ad free setting where you will be found time and again – and are able to become more memorable, more referable and more findable.

(7)   How does it mesh?  Well, it depends, but it works really well with anything else you have going online.  Heck, it has given me a boost in reconnecting with some old clients – and recently, it brought in inquiries from the press.  That works pretty well.  Also, remember, people do business with you – no matter what business you are with.  Your own name stays with you forever, no matter what business you are running.

 

Andy “Google Me” Greider is a marketing consultant and radio show host of business growth solutions show, Uniqueness is Power. Andy is also Brand Manager with qAlias, plus he is a Self Promotion maven, serial entrepreneur, author, blogger, and inventor of the Gorelephant, first eImpressions and networthing.  He’d love to help you grow your business or develop and deploy your online personal brand.