The Keys to Google’s Kingdom, Part III

Click Throughs – help them find what they were looking for – if you are that “thing” – you win!

Just like any great tool – QAlias functions best when applied and used.  Be sure to tell people to Google you – and when you demo the service yourself to a friend, be sure to click through on your ad we’ve created. 

Since we buy your name as an AdWord, there are two or three criterion Google uses to assess your position – both the “quality score” and your “click-through-ratio.”  Having both in a medium to high place ensures your top left placement and your appearance on top of Google.  This is what we call the “penthouse” view – from there – those links you’ll learn more about in the next post and the content you have optimized from the previous post’s tip on content, will help create “the elevator” to bring all other items to the top. 

In addition, click throughs help in your bio – when people follow the links you provide there, after finding your page.  By clicking on those links, it establishes a link between your name and the item they clicked on as well – especially if those items are “interconnected” – but that’s to be held for tomorrow’s blog entry.