One Thing That NEVER Changes in Sales

With the huge shakeups in the financial world last week, there was a lot of talk about the hundreds of thousands of financial analysts and representatives who are now seeking work.  Yet, there is one thing they still have going for them, one thing they each retained no matter who let them go.  Its the one thing their customers know about them, too.

Really, in an unstable world, there is only one given, one standard, one thing that never changes (on its own) in sales, no matter the economy, the company you work for, the state of the dollar, price of gas or anything else.  Do you know what it is?  You know it – you have since you were very little.  People say it to you all the time and it gets a reaction almost every time.  Getting there?

Ok, we’ll tell you.  It’s your name.  Your name is the one thing that never changes in sales.  That’s a great thing, because people do business with people – not companies.  Sales are built on trust and relationships, although they can be driven by price.  The best sales people, however, will not succumb to that type of pressure, because they will know how to be found.  By name.

Let’s take the opening example – there are now north of 100,000 former representatives of financial institutions looking for work – and trying to reconnect with clients – or hope those clients can reconnect with them.  But those business cards the person had?  Irrelevant.  The number they had?  Disconnected.  The security they felt?  Dwindling.

However, if you were findable by simply saying “Google Me” – you’d still have contact with your clients.  This is true no matter your profession, but in sales and personal sales and care (hair and nail, massage, real estate) – it is paramount to success.  You need to be found and for your clients to be able to find you.  Begin to establish your online presence today.  Sign up now.  And tell them to Google you as early as tomorrow.