So, you found the tips we espoused in How to Make a Positive and Memorable Networking Appearance to be helpful – or maybe you didn’t yet read it – which we’d suggest doing first. If not, some of this article may prove only “partially worthwhile.”
So, you went to event, organized your cards, gave good attention and time to others, and found ways you can help them. Now it is time to follow up. Simply put, this is the most important thing you can possibly do. Unless you see networking events as social butterfly occasions – this is where the rubber meets the road. Following up shows people you were serious when you said you could help them. Following up quickly shows you can be responsive and are good to your word. Following up creatively allows you to continue to stand out. Here are a few guidelines to follow:
1. Do it within 3 days – that is enough time that they should still recall who you are/were.
2. Use various mediums – email is easy, but a handwritten note or something like SendOutCards is far better for a sincere one to one followup.
3. Touch on things they mentioned (that you took notes on the card, remember?)
4. Take the time to suggest next steps – coffee, lunch, meeting?
If you are doing an introduction between two people, be sure to take the time to really introduce them. Here is something NOT to write:
Frank, I met Lynda – the two of you should really talk. - NO! NO! NO! NO!
When we make an introduction, we want it to be acted on. So, take the time to do the following things – or don’t bother with the introduction:
1. Spend a few sentences for each person saying what they do, especially the common interest points you had trigger the introduction in the first place. (of course, it is nice if they can just Google each other….but that’s not everyone yet.)
2. Tell them where you see the introduction heading. Many people don’t see what you see. Take the time spell out some ideas for them.
3. Offer to be there or to be available to answer questions – “Let me know how I can help from here.”
These are some basic ways to make followup more effective. Oh, and one other thing. Don’t be afraid to send a second email. In the world of filters and blockers and protections, sometimes try #1 misses. This isn’t spam, and sometimes it gets lost – other times people just miss it.
