Entries from March 2009

Social Media, Viruses and Hoaxes — Oh My!

March 7, 2009 · Leave a Comment

http://tech.yahoo.com/news/nf/20090305/tc_nf/65095

Well, well, well.  Just when you thought it was safe to post that profile….

With Facebook and other social networking media sites being inflicted with viruses, hoaxes, worms and other things that don’t sound like the kind of things you want around – especially in your computer, or being sent “on your behalf” to your friends – doesn’t it make sense to be found the one place people always look – at the top of Google.

Consider that :

Malware authors are investing more energy in Facebook and other social-networking sites because that effort pays off, according to Michael Argast, a security analyst at Sophos. Facebook alone has more than 175 million users, which makes it an attractive target.

So, not only do you need a profile there to be found, now being found there can endanger you, your reputation, your friends, their reputations – which might make sense if it was the only option or a risk you could mitigate and see happening.  However, it isn’t, and when you think about the following, it gives one pause on where to rest your internet home(s).

Argast called the Koobface worm a mix of something old and something new. The new is using social networks as a method to spread malware. The old is using fake codec Trojans linked to a saucy video to induce the user to install the malware.

“I would expect to see more attacks on Facebook,” Argast said. “As long as this is a successful propagation method, the bad guys will double down and invest more. They are entirely motivated by financial gain. If it pays, they’ll continue to romp in your social playgrounds.”

Categories: Personal Search Optimization

The one thing you take with you is your name

March 6, 2009 · Leave a Comment

I was at a meeting yesterday with a client who had lost most everything – his job, his house was foreclosed on, his marriage was failing, he felt spiritually down – but despite all the potential for negatives – here was someone wanting to rebuild from the one solid thing he felt he still had left in the world – his good name.

We all have one thing that will stick with us through life – our name. Our cell numbers, job titles or companies, mailing or e-mailing addresses – those all change from time to time. However, the one way in which people find us, know us and qualify us, is with our name. If you want to begin to take protection, promotion and positioning of your name seriously – be sure to check out the free course on Positioning Your Name Properly, at www.becomeanexpertonline.com

Categories: Personal Search Optimization
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