Turn your Personal Brand into Personal Relevance – Part 1

Ok, so you have all the tools that Dan Schawabel says to have, Facebook or My Space, Linked In, your Twitter and YouTube accounts, and most importantly, your blog. And you are starting to get some SEO relevance on the search engines with your Qalias account. What now? The answer is to get to work and create your own corner of the Web by becoming an expert in the area of your interest.

There is a lot of space for experts on the web.  Find that thing you are passionate about and are willing to become a web expert on and begin driving people to you. That is exactly how Dan Schawabel became the Personal Branding Guru.  And you can become a Guru in your space also. Let’s get started.

If your interest is “Business Etiquette”,  Make you blog specific to that topic by posting articles every day that offer advice and links to other articles and videos on the.  Posting everyday will not only give you Search Engine relevance but will also establish currency and credibility.

Be sure to differentiate yourself from any others that might be in your space. Go to blogs that are related to your interest topics and comment on them. Be sure not to suggest or sell any products or services in your comments (bad blog etiquette for sure). Don’t worry if there are others claiming to be experts in your space. When you start using our advice, you will blow right past them in relevance and credibility.

Watch for our next posts, Part 2, “Triangulation”, the engine that will make you a dominate force on the web. Part 3, “Monetizing Your Brand.” Turning your expertise into passive, recurring revenue stream.

From Buy the Land – to Buy the Brand…

The more things change – the more they stay the same.  My uncle used to say “buy the land, not the houses – cause eventually all the land will be gone.  It’s the one thing they aren’t making anymore.”  Funny how that really applies to your own battle online to establish your digital brand – and stake your name, er um, claim, to the front page of Google, where people will find you.

I know, I know, there are many people who say they don’t want Page One on Google – and they also say they wouldn’t want to live in the country club community, too.  However, once you’ve done so, it becomes obvious how much being on page one of Google helps you be vettable – to be referrable – to be respected and instantly verified.  In about 3 years of holding rank on page one – then page 2, 3, 4, 5, 6 and onwards – I found more and more times where I was already “the favorite” when it came time to choose the next presenter, trainer, marketing choice or even awards.  Back in March, I was selected by David Cooper, America’s Income Trainer, to come to his Nashville studio and film two DVD’s – which helped cement the start to a great relationship.

I encourage you to remember the analogy my uncle held – because just like the land, there is only so much space on page one of Google.  And just like the land – once it is taken, it gets kind of expensive to earn your share.  Stick around on our blog as we show you the best personal marketing tool available to you.  We will also give you tips and tricks and ideas and niche markets – as well as digital branding, networthing and show you how to tame the Gorelephant.