From Buy the Land – to Buy the Brand…

The more things change – the more they stay the same.  My uncle used to say “buy the land, not the houses – cause eventually all the land will be gone.  It’s the one thing they aren’t making anymore.”  Funny how that really applies to your own battle online to establish your digital brand – and stake your name, er um, claim, to the front page of Google, where people will find you.

I know, I know, there are many people who say they don’t want Page One on Google – and they also say they wouldn’t want to live in the country club community, too.  However, once you’ve done so, it becomes obvious how much being on page one of Google helps you be vettable – to be referrable – to be respected and instantly verified.  In about 3 years of holding rank on page one – then page 2, 3, 4, 5, 6 and onwards – I found more and more times where I was already “the favorite” when it came time to choose the next presenter, trainer, marketing choice or even awards.  Back in March, I was selected by David Cooper, America’s Income Trainer, to come to his Nashville studio and film two DVD’s – which helped cement the start to a great relationship.

I encourage you to remember the analogy my uncle held – because just like the land, there is only so much space on page one of Google.  And just like the land – once it is taken, it gets kind of expensive to earn your share.  Stick around on our blog as we show you the best personal marketing tool available to you.  We will also give you tips and tricks and ideas and niche markets – as well as digital branding, networthing and show you how to tame the Gorelephant.