Triangulation – making you a dominate force on the web.

The triangle is rapidly becoming an extremely valuable asset when it comes to business and Search Engine Optimization (SEO) applications. The concept of Triangulation has recently become extremely important with the new “Relationship Age” or what could be called the “Connected Revolution”.

As you know, Google has been the leader in search engine optimization. The whole premise of the google search engine algorithm is simple, ‘google wants you to find what you are looking for.’ So Google chooses the most ‘relevant’ links to put in front of you. Relevance is determined by three things:

1. Clicks – the number of times the link has been chosen for the selected key words
2. Content – sites that have direct reference to key words
3. Interconnectivity – Sites that have content related to key words that are linked together.  The more interconnections, the more excitable the search engine

“Triangulation” is the act of interconnecting websites, blogs, social networks and other posts

The figure shown is a representation a simplistic way in which to show just how Search Engine Optimization or SEO can be organically developed. In order to get a business to #1 Ranking on the Internet, a business owner used to either spend a great deal of money, or a great deal of time optimizing their Website to gain relevancy of their site in order to reach that prime #1, page 1 real estate position.

Although Keywords and Meta tags are still important, they are not as important as they used to be; they are not the sole focus to reach that #1, Page 1 positioning. For a period of time Websites could simply “Hyperlink” between other Website in order to be seen as having relevancy. Website administrators would contact administrators of other Websites having a common business interest either in content or some other logical business connection. Unfortunately it didn’t take long for the art of “swapping links” to become abused. SEO companies sprang up like flies, raising the cost of positioning. SEO companies began taking advantage of linking sites together having no logical relevancy between them making it more and more costly and difficult for legitimate companies and small businesses to compete in their markets.

In the most simplistic of explanations, what Google did was redefine how these links can be made more relevant through “The Art of Triangulation”, the ability to establish and legitimize relevancy between resources, Websites, and industries having commonality and ties. Just like the connectivity found in the lines of a triangle and the natural strength found in pyramids, businesses are able to build strong associations among three or more connected points that strengthen Website legitimacy and relevancy, helping them to “organically” percolate up to page #1.

Here is a real example of how a new start training company used Triangulation to gain page one presence for important key words within just a few months.

The company is called “The Purple Podium”, which is a public speaking training company for aspiring and professional politicians and business leaders. They developed their website on a web tool called Makeitloudsites. This gave them more control over editing the site and has allowed the principles to use the website much like a blog. They have created a section that they edit every day with fresh youtube videos and commentary with links to other websites and blogs. As well, they drive people in their network directly to their website through interesting Tweets on Twitter. The principals of the company have Qalias pages that hyperlink to other related subjects. The result is that The Purple Podium is found on page one when you google “Political Speaking Coaches”. This was achieved without spending one dime for SEO.

This is a very simple case in how “Triangulation” can be implemented. And just as The Purple Podium was able to gain significant relevance in its market, you can also use Triangulation like the SEO pro’s to become a dominant force on the web.